Brand Guidelines & Kit

SellioAI Brand Assets

Official assets, typography, color palettes, and messaging for media, partners, and AI assistants.

brand.jsonllms.txt

Brand Overview & Messaging

Brand Name & Category

SellioAI

Social Commerce / AI Sales Automation · Egypt & MENA

Official Taglines

Primary (EN): “Sell where the conversation is.”
Primary (AR): “بِع حيث تكون المحادثة.”
Supporting: “From DM to order, automatically.”

Product Description

SellioAI is the AI-native social commerce platform that turns WhatsApp, Instagram, and Facebook chats into orders — automatically. Sell where the conversation is. Built specifically for merchants in Egypt and the MENA region with native multi-dialect Arabic and English support.

سيللوAI منصة تجارة اجتماعية بالذكاء الاصطناعي تحوّل محادثات واتساب وإنستجرام وفيسبوك إلى طلبات تلقائياً. بِع حيث تكون المحادثة. مصممة خصيصاً للتجار في مصر والشرق الأوسط.

Tone of Voice Guidelines

  • Merchant-First & Practical: Direct, clear, zero jargon. Focuses on revenue velocity and eliminating manual chat friction.
  • Reliable & Trustworthy: Emphasizes data security, privacy, and continuous uptime (24/7 replies).
  • Culturally Native & Bilingual: Effortlessly transitions between Egyptian colloquial Arabic, Franco-Arab, Khaleeji dialects, and English.

Logo Files & Vector Assets

Dark Background / Dark Mode

Dark Background / Dark Mode

SVG

Primary vector logo optimized for dark backgrounds and modern interfaces.

Download SVG
Light Background / Light Mode

Light Background / Light Mode

SVG

Primary vector logo optimized for light backgrounds.

Download SVG
Dark Variant (Transparent)

Dark Variant (Transparent)

PNG

High-resolution transparent PNG with dark styling.

Download PNG
Light Variant (Transparent)

Light Variant (Transparent)

PNG

High-resolution transparent PNG with light styling.

Download PNG
Multi-Resolution Favicon

Multi-Resolution Favicon

ICO

Standard website browser icon.

Download ICO
32x32 Favicon

32x32 Favicon

PNG

32x32 PNG browser tab icon.

Download PNG
16x16 Favicon

16x16 Favicon

PNG

16x16 PNG browser tab icon.

Download PNG

Color Palette (Source of Truth)

Exact hex values mapped from tailwind.config.ts and CSS variables in app/globals.css.

Sellio Greenprimary
#27AE60
Primary brand accent, main CTA buttons, progress bar, active states
Sellio Green Darkprimary-hover
#219653
Hover and active pressed states for primary buttons
Emerald Mintaccent
#10B981
Secondary accent, badge highlights, online availability indicators
Deep Slatesecondary
#0F172A
Dark headers, high-contrast dark text, elevated dark surfaces
Pure Whitebackground-light
#FFFFFF
Default light page background and card surfaces
Obsidian Blackbackground-dark
#050505
Default dark page background for modern dark-mode experience
Charcoal Slate Texttext-main-light
#111827
Main body text and headings in light mode
White Texttext-main-dark
#FFFFFF
Main body text and headings in dark mode
Muted Slate Texttext-muted
#6B7280
Subheadings, footnotes, timestamps, and secondary captions
Success Greensuccess
#27AE60
Order confirmations, payment verified tags, positive sync states
Warning Amberwarning
#F59E0B
Low inventory warnings, pending reviews, payment reminders
Danger Reddanger
#EF4444
Cancellation alerts, payment failure messages, destructive actions

Typography & Font Stacks

Cairo

--font-cairo

Weights: 400 (Regular), 700 (Bold)
Scripts: Arabic, Latin
Role: Primary UI font for Arabic and Latin across all marketing and dashboard interfaces
Source: Self-hosted local WOFF2 files in app/fonts/ (no Google Fonts network dependency)

Inter

--font-inter

Weights: 400 (Regular), 700 (Bold)
Scripts: Latin
Role: Latin numeric body copy, technical tabular data, and Latin metadata
Source: Self-hosted local WOFF2 files in app/fonts/

Outfit

--font-outfit

Weights: 400 (Regular), 700 (Bold)
Scripts: Latin
Role: Marketing display titles, numerical callouts, and landing hero headlines
Source: Self-hosted local WOFF2 files in app/fonts/

Features & Free Trial Terms

Core Platform Features

  • WhatsApp AI Sales Agent (catalog browsing, cart building, direct order taking in chat)
  • Instagram DM & Comment Selling (comment-to-DM conversion, story reply selling)
  • Facebook Messenger Automation (click-to-chat ad conversion, 24/7 lead qualification)
  • Multi-Dialect Arabic NLP (Egyptian colloquial, Franco-Arab, Khaleeji, MSA, English)
  • Unified Social Commerce CRM (consolidated customer history, cross-channel order inbox)
  • Payment & Shipping Gateways (Cash on Delivery, Paymob card & wallet payments, Bosta courier tracking)

Free Trial Terms

Duration:14 Days Free
Credit Card: No credit card required
Channels Included: WhatsApp, Instagram, Facebook
Scope: Full access to AI conversation agents, social CRM, order capturing, and live chat widget.

Site Metrics & Statistics

Metric Note & Comparison

Stat discrepancy flagged: The marketing copy showcases '10k+ Active sellers' (components/landing-page-v2/stats-section.tsx), while initial product roadmaps and collateral noted '2,000+' to '5,000+' target sellers. The Plus tier plan allows up to 2,000 orders/month.

10,000+ Active Sellers (Marketing)2,000 orders/month (Plus Plan Allowance)
10,000+
Active Sellers on Waitlist & Network
2,000
Orders/mo Included on Plus Tier
24/7
Automated AI Reply Uptime